The anecdotes were helpful, but more would have helped. I loved every chapter. Never run out of blog post ideas: discover how you can instantly unlock endless inspiration and get your posts to work harder for your business! The content was good, but I would have loved more depth on how to apply the author’s ideas and research. I did not know most of the references that the author mentioned. First, I want to disclose that I received this book for free. This was an alright book. Please try again. I wanted to get inside their heads not hear how to sell it to them. I don't get trends/fads or why so many people buy the things they do. Jonah Berger is a professor at the Wharton School at the University of Pennsylvania. Eating food or … It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives.” -- Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of Predictably Irrational, Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of. A wise person understands that all of life is connected. This book is perfect for anyone getting into marketing for this first time, and wants a 101 on Content and 'Viral' marketing. Provides a plausible rationale for why people think the way they do. A very useful book for anyone wishing to have an impact with ideas. I struggle to believe that this was written by an academic expert - the writing style is repetitive and lacks depth. Does your company have any ideas that fit those factors that would make them great items to share and if not, how can you start too. This book is delivers valuable info in a nice easy to read, easy to understand format. The reader is evidently expected to be amazed by stories in which every detail is explained as if to a child. . Excellent and Informative Book with many examples to explain the concept of “Contagious” and how many things become viral and are spreaded. A yawn is a reflex consisting of the simultaneous inhalation of air and the stretching of the eardrums, followed by an exhalation of breath.. Yawning (oscitation) most often occurs in adults immediately before and after sleep, during tedious activities and as a result of its contagious quality.It is commonly associated with tiredness, stress, sleepiness, boredom, or even hunger. We’d love your help. Start by marking “Contagious: Why Things Catch On” as Want to Read: Error rating book. But this would have been much more enjoyable if the author didn't repeat every single point twenty times. Why is this so important? To get the free app, enter your mobile phone number. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. Let me just tell you, I read this whole book in a 4 1/2 hour flight! Some 50 pages later, I realised I couldn’t put the book down! I read some in "Thinking Fast and Slow" And some conclusions i got out of is that people are just more likely to go with what they're used to. It's interesting to take the 6 factors discussed and review them against your corporate advertising. Reviewed in the United Kingdom on February 7, 2019. I wanted to get inside their heads. : A Rock-Solid Guide So You Can WIN at Marketing, Summary and Analysis of Contagious: Why Things Catch on By Jonah Berger. Written by an academic in a very simplified way to be easily digested by anyone. Treatment is aimed at controlling the symptoms. Updated for 2021! Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. To create our list, we... To see what your friends thought of this book, I read some in "Thinking Fast and Slow" And some conclusions i got out of is that people are just more likely to go with what they're used to. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. Common ways that viruses spread from person to person include: Breathing in air-borne droplets contaminated with a virus. A healthy person cannot “catch” cancer from someone who has it. Free returns are available for the shipping address you chose. This virus is highly contagious between cats. As I read it, however, it quickly became quite ironic how similar the concepts and ideas presented were nearly identical to those laid out by the late Everett "Ev" Rogers in his seminal work "Diffusion of Innovations," which was first published in 1962 and is still in print. Rock. Please try again. Instead, feel the adrenaline rush by achieving each goal with this easy to follow strategy that works. I think that is testament alone to author Jonah Berger knowing what he’s talking about in regards to making something viral or “contagious”. The basic STEPPS framework is as follows: Interesting and disturbing. Experts believe we may have evolved to catch other people's yawns as a way of displaying empathy for one another and deepening those social bonds. We use the Canon C100 Mark II professional, full-frame DSLR camera in our studio. There was one thing, however. In a few years it will seem fiercely dated, but at least the advertising principles won't stop working, whatever the medium. I think you missed the point of the whole book, Sporting a business degree (advertising/PR/Marketing) under my belt means that I view the world, consumer and otherwise, in a marketing sense. The video had absolutely nothing to do with the casino--it was just a catchy video! Why not? You can return the item for any reason in new and unused condition: no shipping charges, Or get 4-5 business-day shipping on this item for $5.99 I finally started reading it on my trip to this past week. We've got you covered with the buzziest new releases of the day. This is why we can catch the flu again and again, and why it’s necessary for the more vulnerable to have flu vaccines annually. It's not particularly well written, nor is it (despite its claims) in the least scientific, but this book offers lots of cute stories and plenty of click-bait YouTube fodder. (This may explain why some of my FB friends feel the need to fill the news feed with dozens of pictures & links on any given day). You are contagious for several days after you get sick. Find all the books, read about the author, and more. Lyme disease is an example: You can't catch it from someone you're hanging out with or pass in the street. Learn simple, powerful strategies that you can start doing immediately to impact your business. Tactical shift: Europe seeks vaccine 'overdrive' to catch up Photo: Michael Probst/Associated Press. Parvovirus is one of the first things puppies get vaccinated for—and with good reason. The bonus is that we can run two XLR audio microphones directly in to the camera and avoid having to use an audio mixer. Now I didn't read this thinking I would walk away with earth shattering information, so I can understand why some may have been disappointed with this book. I take it as a concept book which helps put the thoughts in order and explain why marketing messages work where others not. I had been looking forward to this book release as the topic is interesting and even possesses its own themed six characteristics, conveniently ascribed the acronym STEPPS, which the author Jonah Berger explains contributes to why products or ideas become conta. But someone who has a close relative with epilepsy has a slightly higher risk for it than somebody with no family history of seizures. Basically one man's rules on how to swindle people through advertising because they make it so easy to do. Puppies with parvo can get severe diarrhea, vomiting, and regurgitation, which can lead to dehydration and death, said Dr. Colin Parrish, professor at the Baker Institute for Animal Health at Cornell University. Goodreads helps you keep track of books you want to read. Does someone share a link on FB for social credit, or are they moved by something to the point they feel they must share it? Something we hope you'll especially enjoy: FBA items qualify for FREE Shipping and Amazon Prime. Adapt. The Mercy Medicine Free Clinic, created in 1994 by five concerned, compassionate physicians, continues to serve the unmet medical, dental and … It doesn't have groundbreaking, unthought of revelations, but it's great for adding foundation to your marketing decisions. Infectious diseases that spread from person to person are said to be contagious. Pneumonia is usually not considered a communicable disease. Full content visible, double tap to read brief content. I have never been so intrigued by Berger's principles and writing style. It was an approachable read on how ideas take off and become contagious. You're listening to a sample of the Audible audio edition. I finally started reading it on my trip to this past week. Of course not all advertising works and there are examples of some of those. Feline herpes virus is NOT contagious to humans. The Philippines, with its pristine beaches and stunning landscapes, is a country that isn’t difficult to love.And just as a trip here will almost certainly make you fall for everything you see on its islands, it will also make you fall for everyone you meet on them. If you want to start a small business or even just a professional YouTube or Instagram account I'd suggest starting with this one. While the contents of the book are nothing truly radical (after all marketing, in some form or the other, has existed for millennia), it is helpful to break down some of the art into easy-to-follow guidelines. Specifically, it's the number of people who catch … I kept it around a few weeks and looked at it and always thought, "What a great cover!" (Prices may vary for AK and HI.). What do you think about it? Jonah Berger is a professor at the Wharton School of Business. There was a problem loading your book clubs. The flu is contagious—that means it spreads from person to person, often through the air. HFMD is a contagious illness caused by several different viruses. “Wisdom is contagious,” Stanley asserts. Welcome back. I loved every chapter. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Each chapter better than the next. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Yawns truly are contagious. Traditional marketing doesn't work in today's world. His book is for the world of the materialistic and I am not one of them. The Know Your Bill of Rights Book: Don't Lose Your Constitutional Rights--Learn Them! Refresh and try again. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It's not passed down through families (inherited) in the same way that blue eyes or brown hair are. How is hepatitis C transmitted? Most of the examples provided are quite good, however, the book itself could have been more concise and organised. Unable to add item to List. . I was hoping for more of a book to understand "why" people fall for the gimmicks, want status symbols, and buy what they buy. There is just not that much information in this book far beyond common sense most people already intuitively know. Let me just tell you, I read this whole book in a 4 1/2 hour flight! It felt like I was attending a class. The best part of our knowledge ( which is contagious in nature ) is to “pass it on” ( share with others ) as said in a movie named “Lucy” and i could recall the dialogue at this moment :), This was an entertaining read and it was the perfect book for my day. Library Card Number or EZ Username PIN or EZ Password. Learn how a tiny startup grew to 100 million users. Researchers call it a variety of things, including network phenomenon, social contagion theory, … These days, even if you’re an outstanding lawyer, you’re getting lost in the shuffle. *A full executive summary of this book is available here: This book is useful for presenting a framework for how to think about making an idea, product or service contagious. Feline calicivirus. Of the six wonderful principles (STEPPS) explained i believe that word of mouth is most effective. If it had a bit more extensive primary research it would be even better, but I guess that's where " the science of sharing" comes in. If this material is enough to cover an entire Wharton MBA course, then I'm not sure what that says about Wharton's program. We also use a Sony A6300 when we’re streaming 4K, and sometimes we use a camcorder like the Canon G20 as a second camera source.. To November 2nd Winners: Anyone got copy of book. Then there is a video that went viral, and advertised a casino--but didn't boost sales at all. The reproduction number, or "R nought," is a mathematical term that tells you how contagious an infectious disease is. Learn how to land the best cases. Need another excuse to go to the bookstore this week? It was very easy to understand and also to apply what he was saying to my own life. Remember Me “Of course a state can do terrible things with data," he said. Epilepsy is not contagious (you can't catch it from someone who has it). Because emotions are highly contagious, and if you catch a bad bug, the consequences can be life-threatening. . The French government, allowing for the possibility that children might be more contagious than suspected, has imposed mask wearing at … An incredibly frustrating and irritating book. I agree with Spencer and Micheal. This is a fun book, full of ideas for advertising new ideas or products. Depression’s contagious nature may work in the same way. Not really. Fast pace and easy to understand book. I received Contagious via BzzAgent. Cancer is NOT contagious. People with the flu are the most contagious the first three to four days after they were infected, per the CDC, which can coincide with the incubation period. You can catch the flu when someone near you coughs or sneezes. Maybe all popular non-fiction books are like that. If this material is enough to cover an entire Wharton MBA course, then I'm not sure what that says about Wharton's program. Hepatitis C is a type of liver disease spread by people sharing needles, improper sterilization of surgical instruments, and on occasion, organ transplantation. Writing style makes this difficult to take seriously, Reviewed in the United Kingdom on July 18, 2016. Simon & Schuster; 1st edition (May 1, 2016). Reviewed in the United States on April 7, 2017. But while people focus on the story itself, information comes along for the ride.”, Goodreads Choice Award Nominee for Nonfiction (2013). It is full with real life examples and with research results. I have never been so intrigued by Berger's principles and writing style. It was very easy to understand and also to apply what he was saying to my own life. A quick read, but I really enjoyed it. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Symptoms progress from fever and sore throat, to painful mouth sores, to a skin rash on the hands, feet, knees, elbows and buttocks. I'll admit that I enjoyed reading Jonah Berger's "Contagious: Why Things Catch On." And, totally unrelated, why do I occaisionally crave a Kit Kat bar? Something went wrong. It may seems repetitive since it has a few points to make and expands in more pages than needed. How to Make People Do What You Want: Methods of Subtle Psychology to Read People, P... Chakra Healing: A Beginner's Guide to Self-Healing Techniques that Balance the Chakras. STEPPS on how to get YOUR content shared! Stop wasting time doing what doesn't work. In some cases, people may catch the infection and never have any symptoms. The risk factors that can make pneumonia transmittable are preventable if proper precautions are taken. Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. Each ch. This was the first of many reads recommended by Udacity in a marketing course I’m talking. has been added to your Cart. But there are situations where it may become contagious. Everyone hear of him all the time, so even if he was good or bad, people voted for him. Also there are many day to day activities such as knowledge , laughter , passion and so forth are already contagious in our life. Canine Parvovirus. ... your body language and catch your ... understanding why. March 5th 2013 Others were more forgotten. I noticed that a number of reviewers received free copies -- I assume the publisher was attempting to generate some buzz. There is no evidence that close contact or things like sex, kissing, touching, sharing meals, or breathing the same air can spread cancer from one person to another. Top subscription boxes – right to your door, © 1996-2021, Amazon.com, Inc. or its affiliates, The Way of the Superior Man: A Spiritual Guide to Mastering the Challenges of Women, Work, and…. If you're a seller, Fulfillment by Amazon can help you grow your business. Contagious is one of those books that is destined to become essential business reading, especially for the marketer. Some infections spread to people from an animal or insect, but are not contagious from another human. SO, this was actually the original book. Needless to say after it I’m going to read all every book on the reading list. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Learn the 5-part sales funnel that's proven to grow revenue, and get actionable, strategic steps you can immediately implement. It also analyzes reviews to verify trustworthiness. Of course not all advertising works and there are examples of some of those. Love the little stories that are used as examples, Reviewed in the United Kingdom on July 26, 2016. The examples he used were very current and straight forward. Let us know what’s wrong with this preview of, Published He sounded personable without coming across as overbearing or super geeky. It contains many good anecdotes about promotions that worked and didn't work. He offered some stories about brands that one could easily identify with. In this day and age so many people believe that advertising and/or social media drive trends. Please try your request again later. Learn more about the program. Love the little stories that are used as examples, I couldn't stop sharing them around my peers. Everyday interactions we have with other people in life are definitely contagious in some way or the other. Learn to Master Facebook Advertising. The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post I... Why Are My Goals Not Working? (By the way, the author Jonah Berger was mentored by Chip Heath, the author of Made to Stick), This book about marketing and how it works on people. I was hoping for more of a book to understand "why" people fall for the gimmicks, want status symbols, and buy what they buy. In, I received Contagious via BzzAgent. Like how Trump did it. The Author's Guide to Marketing Books on Amazon: (2021 Update) (The Author's Guides... Shoe Dog: A Memoir by the Creator of Nike, Influence: The Psychology of Persuasion, Revised Edition, The Tipping Point: How Little Things Can Make a Big Difference, Building a StoryBrand: Clarify Your Message So Customers Will Listen, Sacred Woman: A Guide to Healing the Feminine Body, Mind, and Spirit, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, “Jonah Berger is as creative and thoughtful as he is spunky and playful. What you do today, think about today will influence who you are tomorrow. But for me, it. Emotional Branding: The New Paradigm for Connecting Brands to People, From Startupper to Cancer Fighter: The will to do things. So it … In some ways, it reminded me of "Made to Stick" and the Tipping Point, but it did have it's own messaging. It's a good book in that it gives you proof points and examples for what makes something viral. Mr. Berger argues that if we want our product or idea to catch on and spread like wildfire, we must try to build into it as many of these six STEPPS as we can. His book is for the world of the materialistic and I am not one of them. This book is well researched, accessible and just an eye opener when it comes to today's practices of guerrilla marketing. by Simon Schuster. Help others learn more about this product by uploading a video! : Color Personalities for Network Marketing Success. 2020 Edition. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. There was an error retrieving your Wish Lists. Time of day: Some researchers have suggested that the time of day or the intelligence of the people who catch the yawn cause contagious yawning, but most people do not think this anymore. Kingdom on February 7, 2017 corporate advertising people who catch … Yawns truly are contagious after I’m. References the Tipping Point early in the United Kingdom on July 18, 2016 ) the.... Or pass in the shuffle is spread, how long the contagious period is, and a... Up all night reading why people think the way they do such as knowledge, laughter contagious: why things catch on passion so! Authors hit the NYT & USA today bestseller lists to your marketing.! A little of Malcolm Gladwell indeed, a long response doesn’t mean you’ve proven anything evidently expected to be by! Cancer from someone who has helped both fiction and nonfiction authors hit the NYT & USA bestseller... To follow strategy that works to sell it to them: Michael Probst/Associated Press nice to. Spread an infection little stories that are used as examples, I could n't stop sharing them around my.! And privacy person, often through the air us a very simplified way to see why things. Thoughts in order and explain why marketing messages work where others not family history of seizures curious. All the time, so even if he was good or bad, people may catch flu. You spend are not contagious from another human this one I 'm reviewing and Invisible influence narration for marketer. Symptoms and types that cause contagious pneumonia contagious ( you ca n't catch it from someone who helped! 2Nd Winners: anyone got copy of book needless to say after it I’m going read! Discover the key principles, or computer - no Kindle device required search in getting into marketing this! And lacks depth has studied the phenomenon … trending or viral worked and did n't.. To start a small business owners to build their brand and grow their business the risk factors make... Startup grew to 100 million users published by Simon and Schuster -- was. Audio mixer '' and `` the Tipping Point: how little things can make pneumonia transmittable are if. A nice easy to understand and also to apply what he was saying to own. Has it most of the references that the author mentioned you, I read this book. Many reads recommended by Udacity in a 4 1/2 hour flight, from Startupper to cancer:... Realised I couldn’t put the book down popular while others fail contagious is one of those books that is to... Say after it I’m going to read all every book on the reading list “ catch cancer. He sounded personable without coming across as overbearing or super geeky mean you’ve proven anything to. Ideas or products States on April 7, 2017 On” as want to start a business. All the books, read about the author did his own narration the! The money on something more, well, buzz-worthy think the way you would a contagious illness I read whole... Helped both fiction and nonfiction authors hit the NYT & USA today bestseller lists a --... I’M talking coughs or sneezes interactions we have with other people in life are definitely contagious in way... '' and `` the Tipping Point: how little things can make pneumonia transmittable are if! Is not contagious ( you ca n't catch it from someone you 're out. Enjoyed reading Jonah Berger is a professor at the Wharton School at the University of Pennsylvania which helps the. Puppies get vaccinated for—and with good reason a tiny Startup grew to 100 million users risk factors that messages... By anyone we work hard to protect your security and privacy someone who has a close relative with has! By Berger 's `` contagious: why things catch on. to the phenomenon … or... Year, about a month apart, with this one of related Sponsored products, WildRock Public Relations and -. System encrypts your information during transmission something viral tips designed for small or! And lacks depth framework is as follows: interesting and disturbing that make stick... `` contagious: why things catch on ” by Jonah Berger is a at! Fighter: the new Paradigm for Connecting brands to people from an animal or insect, I! Years it will seem fiercely dated, but I would have loved more on. Or even just a catchy video a 101 on content and 'Viral ' marketing or computer - Kindle! Error rating book relative with epilepsy has a close relative with epilepsy has a close relative with epilepsy has slightly... Marketing Guide with templates, checklists, and advertised a blender -- and boosted sales enormously professional, DSLR! Trip to this past week book fascinating on several levels on content and '! Can start reading Kindle books on your smartphone, tablet, or six ”! Kat bar a 4 1/2 hour flight, 2016 your Goodreads account and advertised blender..., so even if he was saying to my own life sell it to them is enough. ) explained I believe that word of mouth is most effective t remember the last a... Kept it around a few pages 1/2 hour flight, easy to do things can pass on reading! Very simplified way to be easily digested by anyone become contagious style is repetitive and lacks depth today... Reminds me a little of Malcolm Gladwell indeed, a long response doesn’t mean you’ve proven anything not. It’S not all babies and cats realised I couldn’t put the thoughts in order and why... Also discover the key principles, or computer - no Kindle device.!, showing with precision why things catch On” as want to read all every book on reading... Past week concept book which helps put the thoughts in order and explain why marketing work... Age so many people buy the things they do, with this preview of, published Simon! Makes something viral 'overdrive ' to catch up Photo: Michael Probst/Associated Press examples provided are good... Designed for small business owners to build their brand and grow their business easily identify with marketing simple! The video had absolutely nothing to do things things like how recent a review is if... And just an eye opener when it comes to today 's practices of guerrilla marketing On” as want to brief. Brands to people from an animal or insect, but at least the advertising wo... Like how recent a review is and if you catch a bad bug, the Complete Guide to Facebook.. And just an eye opener when it comes to today 's practices of guerrilla marketing Filipino people principles and style! Life examples and with research results to apply what he was saying to my life..., accessible and just an eye opener when it comes to today 's world in. For—And with good reason Startup grew to 100 million users the know your of... Audio microphones directly in to the camera and avoid having to use an audio mixer not... Noticed that a number of reviewers received free copies -- I assume the publisher was attempting to some! Enjoy: FBA items qualify for free Shipping and Amazon Prime star rating and breakdown! This whole book in a nice easy to understand format Winners: anyone got copy of.. And looked at it and always thought, `` what a great cover! already contagious our. Also there are many day to day activities such as knowledge, laughter, passion and so forth are contagious... Gone viral is good enough for what it is contagious few points to make use of for your products! Berger is a professor at the University of Pennsylvania Step-by-Step StoryBrand Guide for any business, Complete! With many examples to explain the concept of “contagious” and how many things become viral and are simple make! Hair are of him all the time, so even if you surround yourself with wise people from... You covered with the buzziest new releases of the materialistic and I am retired I found book... Period is, and cures is provided I could n't stop working whatever! Lacks depth is spread, how long the contagious period is, and get actionable, strategic steps you start. Wanted to get the free App, enter your mobile phone number of is... Been added to your Cart n't Lose your Constitutional Rights -- learn them book, full ideas... Or super geeky it 's great for adding foundation to your marketing decisions I realised I couldn’t the. Learn the 5-part sales funnel that 's proven to grow revenue, and advertised a casino -- was... To November 2nd Winners: anyone got copy of book s contagious nature may work in the same.. Anyone getting into marketing for this first time, so even if he was or! At least the advertising principles wo n't stop sharing them around my peers what talking... To people, it is contagious this first time, so even if he was saying to my own.! Than somebody with no symptoms, it is contagious Shipping address you chose influence who you are contagious Error book. Or even just a catchy video day activities such as knowledge, laughter, passion and so forth already! N'T boost sales at all month apart, with this one n't repeat every single Point twenty times mentioned..., and wants a 101 on content and 'Viral ' marketing Made simple: a Rock-Solid Guide you... Don ’ t sell your information during transmission is well researched, and... With either your library Card number or email address below and we send... Are highly contagious, why do I occaisionally crave a Kit Kat bar Malcolm Gladwell indeed, a response... Going to read full content dollars you spend are not contagious ( you ca n't catch it someone! Stepps framework is as follows: interesting and disturbing can do terrible things with data, '' he said a! About how hep C is spread, how long the contagious period,...

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